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Cookie Consent And Widgets

What Does Cookie Consent Mean?

Starting over a decade ago, websites display a pop up notice asking you to accept or decline their cookies. When you accept a website’s cookies, you’re giving them permission to install their tracking cookies on your browser so they can track your online activity and learn very specific information about your habits so they can offer you a better, more personalized website experience, show you more targeted ads, or both. Tracking cookies also help a website “remember” who you are by tracking your browser and IP address, so all your preferences, such as login info, is recorded when you go back. But when you decline their cookies, on the other hand, you’re denying them permission to install their tracking cookies, which means they won’t be able to track your online activity, and in turn they won’t offer you a personalized experience, and may even restrict the way you use the site. Declining their cookies also means they won’t be able to hand your more targeted information to advertisers, and this is the main reason most people decline cookies. Essentially, cookie consent is your right to accept or decline tracking cookies on a website, and it basically depends on how safe you feel consenting cookies on a specific website. Cookie consent is not only a good choice for website owners, but also required by law in most regions.

What Is A Cookie Widget?

A vital and common element of any modern website is a well positioned cookie consent widget that integrates easy cookie consent. It used to be that websites were able to collect data from their visitors without their consent. Websites installed all sorts of tracking codes or cookies automatically the moment a person hit a page because it allowed the site to remember the person on a next visit so the site’s content loaded faster from its cache. Also, it was and still is a very lucrative way to monetize traffic because cookies track a person’s online activity to let advertisers show them targeted ads across the internet. This changed when governments across the world agreed to pass privacy laws to protect internet users, and now websites are required by law to install cookie consent widgets to give visitors a choice. A cookie consent widget is a notification that appears to website visitors on their first visit. This widget contains a warning message asking visitors to accept or decline the site’s cookies. Usually, website admins will also include a disclaimer to let visitors know what type of cookie they use and what information they collect, alongside a link to their privacy policy page. If a visitor clicks on “accept”, the website installs tracking cookies into the visitors browser, and if the visitor clicks on “decline”, the website won’t install tracking cookies on the visitor’s browser. This way, cookie consent widgets help you to stay compliant with electronic privacy laws everywhere without hassle.

Do you need help creating an attractive cookie consent widget for your website? Then contact us and we will work on it ASAP!

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